Dreams & Fears
Don’t begin with your machines, your inventory, or your tactics. Don’t begin with what you know how to do or some sort of distraction about your mission. Instead, begin with dreams and fears, with emotional states, and with the changes your customers seek.
→ Seth Godin, This is Marketing
There are two ways to go about marketing your business & building your brand.
The first is to seek out more people for your gym.
The second is to build a better gym for your people.
The former puts you squarely in the middle of the circle - your ideas, your beliefs, ambitions, & fears.
The latter puts those you seek to serve in the middle - their goals, their insecurities, questions, & aspirations.
The former is easy.
The latter is how you have an impact.