Building a strong brand is a lot like pursuing fitness.
Both are challenging yet straightforward. Neither has any definitive endpoint.
You need to focus on the mechanics, obsess over consistency, & be ready to embrace a kind of intensity that scares most people away.
It helps to have a coach.
Someone who isn’t clouded by the pains of yesterday or the uncertainty of tomorrow, who can ask the right question, & who can help you see what you haven’t yet seen.
That’s why Functional Branding exists:
To get you digging deeper. To get you looking at your brand with clear eyes. To get you as excited as you were when you first started.
We’re not about tips & tricks, but strategy & intention. We’re not about short-term band-aids, but creating a vision so that the brand you’re building will outlive you. We’re about focusing not on money but on impacting more people more deeply.
We’re about making your gym better by making a better gym.