Great organizations become great because the people inside the organization feel protected.

Simon Sinek, Start with Why

One of the most important jobs you have is perhaps an obvious one: to choose the right people to lead your classes. What's less obvious, but equally important: you have to trust them before they prove to be trustworthy.

That's why it's called leadership. You've got to go first.

Your coaches are on the front lines of your culture. In many ways, they are the architects of it. To the athletes who only ever attend the morning classes, your gym is what their specific coach has created it to be. It's different for the athlete who only ever attends the noon or evening classes.

Your job is to make sure all your coaches accurately & adequately represent the gym you're building & the brand values at the core of it. Then your job is to empower them - to make decisions, to create relationships, to hone their craft, to earn a living.

You can't do any of that if you're too busy waiting for them to prove they're worthy of it.

Trust that you have the right coaches in the door, then give them everything you possibly can. Do that consistently & they'll give you back a brand people won't stop talking about.

Patrick Cummings
Serendipitious Lightness

If you are too intent on making the pieces of a nonexistent puzzle fit, you miss out on all the real fun. The heaviness of success-chasing can be replaced with a serendipitous lightness when you recognize that the only rules and limits are those we set for ourselves.

Tim Ferriss, 4-Hour Workweek

One of the reasons you signed up for this journey was because you were attracted to the notion of making your own rules; of charting your own path; of exploring your own potential.

So be careful not to let other people - people on their own journeys, charting their own paths - hand you unhelpful definitions for words like “success” & “failure,” or words like “should” & “can’t.” Often their definitions aren’t even theirs, merely borrowed from somebody else who stole them from yet somebody else.

The beauty of making your own rules is that you’re given an opportunity to write your own, personal dictionary right alongside them.

Look to others for inspiration & motivation; look to them for guidance & advice. But be careful not to look to them just because it’s easier than looking at yourself. Their journey, their rules, their dictionary. Your journey, your rules, your dictionary.

Patrick Cummings
Go Beyond a Passive Observer

The first step toward being creative is often simply to go beyond a passive observer and to translate thoughts into deeds.

Tom Kelley & David Kelley, Creative Confidence

Q: Why aren’t you writing a new blog post every day?
A: I’m not a good writer.

Q: How do I get better at the Olympic lifts?
A: Practice, repetition, & patience.

Q: Why aren’t you writing a new blog post every day?
A: I don’t have the time.

Q: How do I get healthy?
A: Make it a priority, not something you squeeze in when all other priorities have been completed.

Q: Why aren’t you writing a new blog post every day?
A: I don’t think anyone will read them.

Q: How do I get to the top of the leaderboard?
A: By focusing on the process, not the result.

Writing is an effort at organizing our thoughts. It’s how we clarify, explore, & stress test ideas. It’s the way we ultimately tame the monkey-mind we all have chattering at us all day.

It’s also one of the most potent ways we have to teach & build trust.

You should write a short blog post to accompany your daily workout not because you’re going to win a Pulitzer, but because the best leaders are those who can best communicate. There are few better ways to do that than by developing the daily discipline of writing & having the courage to hit the publish button.

Every day, you expect your members to voluntarily do difficult things because you recognize the value that lives on the other side of the challenge. Writing isn’t any different & you don’t even smell funky at the end of it. Probably.

Patrick Cummings