Declare Your Manifesto
A big part of building a community begins with declaring your manifesto.
→ Phillips, Cordell, Church, & Moore, The Passion Conversation
What are you for & what are you against?
These are the basic building blocks of a manifesto.
Good ones draw a line in the sand. They say: This is what we stand for; this is the status quo we exist to destroy; this is what we will no longer accept.
O.G. CrossFit embraced the creation of manifestos, none more so perhaps than the “Nasty Girls” video with Nicole Carrol, Eva T, & Annie Sakamoto. It may seem commonplace now, but consider everything that video said about what women are capable of, their place in the gym, what it meant to embrace intensity, what it meant to meet adversity & continue advancing.
A good manifesto says: This is the way the world should be. It says: Come with us if you believe what we believe. It says: Let us show you the way.
We all want to be part of something bigger than ourselves. A good manifesto is an invitation to join you in pursuit of the world you are building, the one that doesn’t exist yet.
It doesn’t have to be expensive or fancy. It just has to be true.