Great organizations become great because the people inside the organization feel protected.

Simon Sinek, Start with Why

One of the most important jobs you have is perhaps an obvious one: to choose the right people to lead your classes. What's less obvious, but equally important: you have to trust them before they prove to be trustworthy.

That's why it's called leadership. You've got to go first.

Your coaches are on the front lines of your culture. In many ways, they are the architects of it. To the athletes who only ever attend the morning classes, your gym is what their specific coach has created it to be. It's different for the athlete who only ever attends the noon or evening classes.

Your job is to make sure all your coaches accurately & adequately represent the gym you're building & the brand values at the core of it. Then your job is to empower them - to make decisions, to create relationships, to hone their craft, to earn a living.

You can't do any of that if you're too busy waiting for them to prove they're worthy of it.

Trust that you have the right coaches in the door, then give them everything you possibly can. Do that consistently & they'll give you back a brand people won't stop talking about.

ValuesPatrick Cummings