The First & Most Crucial Decision
When you start something, the first and most crucial decision you make is whom to start it with.
→ Peter Thiel, Zero to One
It hasn’t been the norm, but the affiliates of the not-so-distant future would best set themselves up for success by filling these three founding roles long before their doors open:
The Operator: The one comfortable with the day-to-day of running a business, of selling, of customer service, of development, spreadsheets, & community outreach.
The Coach: The one who wakes up excited to teach the air squat, who wants to continue their own education on all things movement, motivation, & nutrition, who can build the relationships, who thrives in front of the group.
The Creative: The one who can shoot photos & video, tell stories, build & revise the website, create the graphics, figure out Mailchimp & Instagram & podcasting.
As the market matures & the available options continue to grow, it’s becoming less likely that a single person (or a few people with near-identical skills) will be enough to get the foothold necessary to make it to year two, five, & ten.
It might be time to consider whether starting a gym without a small team of aligned specialists is the smart move at this point.