Watch, Read, Listen #005
Every Monday, I share three pieces of content I think are worthy of your time. There’s a lot of noise out there. Hopefully this helps cut through the clutter a bit.
In this short vid, Mycoskie answers the question of what metrics should a brand be measuring. His answer: Pay attention to the evangelists, count them, focus on them above all else. They’ll build the brand for you.
When you start to really think about branding, you start to see it everywhere. When I think about Apple, I definitely still think about my MacBook Pro, I think about my iPhone, I think about whether I need an Apple Watch (answer: not really). But I also think about its branding efforts.
One of the things Apple always did incredibly well was focus on simplicity at the expense of satisfying everybody. It didn’t create products for everybody, it created specific products for specific people. As it continues to pursue more (money) & more (customers), it’s moving away from that philosophy. This quick article provides some context to those changes.
This is a great podcast if you haven’t found it yet, from writer/organizational psychologist Adam Grant & TED. They’ve just begun their second season, & this episode in particularly felt relevant to me for gym owners. In it, Grant explores the value of working with our competitors & not against them.