Most People Assume
The notion that bigger - and more - is better has so pervaded our culture that most people assume all entrepreneurs want to capitalize on every business opportunity, grow their companies as fast as they can, and build the next Microsoft or Citigroup.
→ Bo Burlingham, Small Giants
Bigger might be better - more members, an expanded space, a second location, increased revenue month-over-month.
Bigger might be what you’re looking for & what you dreamed of when you opened your gym.
Or it might not be.
It might be that you want to go deeper, to add even more value to your current tribe, to create relationships you’ll measure in decades & not years.
There’s nothing wrong with wanting to be bigger, nor is there anything wrong with wanting to stay small. But often we can’t do both at the same time. Choosing either route presents a set of constraints that will eventually contradict the other.
Knowing what you want is the first step in getting what you want. Being clear & honest with yourself about what you're trying to build creates a framework for making decisions & a North Star by which you can measure your progress.
The first step is to recognize where your ambitions are pointed. The second step is to audit your actions to make sure they map to those ambitions.
Most people assume you want to be bigger.
But do you?