Understanding the Basics of Your Logo

It’s important to remember that CrossFit Affiliates are local small businesses. In a world that feels increasingly and overwhelmingly digital (and therefore global), you need to recognize that your footprint is narrow. You exist within a 50 mile radius of your current and prospective clients. This means that your logo is not going to be placed beside every CrossFit logo on the planet, but instead only those two, three, or four other affiliates somebody might consider joining.

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Patrick Cummings
How to Start Your CrossFit Affiliate's Podcast

If you're a good writer (or even a decent one), then writing a blog is a great place to start. In many ways, it's easier than a podcast. All you need is an internet connection & a keyboard. If you haven't written anything longer than an Instagram caption since middle school, though, podcasting might be the ticket. 

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Patrick Cummings
What is Branding?

It doesn’t matter if CrossFit is the most effective strength & conditioning program ever devised if you don't believe it to be true. It doesn’t matter that Yamaha makes fantastic touring motorcycles if you think everything short of a Harley is a waste of metal and rubber. What matters are the stories we tell ourselves about ourselves. What matters is how those stories match or contradict the story a business is telling us about themselves. That cross-pollination of stories is branding. 

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Patrick Cummings