My name is Patrick Cummings. I’ve been building brands, starting companies, & creating media inside the CrossFit space since 2006, when I helped launch Again Faster Equipment.
Through Functional Branding, I’ve had the privilege of coaching hungry & humble affiliate owners toward stronger brands & more confidence.
I’ve helped them see how starting at the core of their business helps clarify what comes at the extremities.
I’ve helped them communicate more clearly & lead with intention.
I want to do the same for you.
My mission in life is to empower positive role models to impact more people, more deeply & I’ve come to see affiliate owners as among the most powerful change-makers in the world.
The influence you have & the potential you have to build a healthier world is unparalleled.
I started Functional Branding so I could help ensure you get to do it for the rest of your life.